RedAwning Releases Integrated Smart Communications HubTM to Enable Simplified Guest Communication Across All Channels and Devices

July 17, 2023 - 

RedAwning, the only one-stop, complete platform for short-term rental success, is thrilled to unveil its groundbreaking Smart Communications Hub. Designed to facilitate seamless and efficient communication between hosts and guests, the Smart Communications Hub leverages advanced APIs and a centralized routing infrastructure to deliver messages directly into the guest inboxes of popular platforms such as Airbnb,, Vrbo, and more. Additionally, hosts have the flexibility to utilize their preferred communication solutions, including email, text, the RedAwning Portal, and any email-based Property Management System (PMS) or platform.

A standout feature of the Smart Communications Hub is its robust threaded messaging system, allowing hosts to effortlessly track the complete communications history with each guest. To further enhance efficiency, the Communications Hub offers both preset and customizable automated messaging options triggered by key events such as new reservations, check-in dates, check-in times, and check-out dates. In the near future, the Smart Communications Hub will integrate with AI-based tools to provide suggested replies to guest communications.

Moreover, the Smart Communications Hub seamlessly accommodates integrated messaging from the RedAwning Guest Services team, catering to clients who prefer partial or complete communications management by RedAwning as part of their partnership.

"Our new Smart Communications Hub arrives just in time for Airbnb's phased transition away from email communications while also preparing for the likelihood of other channels following suit," emphasized Tim Choate, CEO of "At RedAwning, we are dedicated to showcasing every property to every guest, and this exceptional product offering empowers property owners and managers to achieve that goal without ever having to log in to individual channels for communication. As an owner myself and a beta user of this platform, I can confidently affirm that this tool is a game changer for efficient and high-quality guest communications."

The Smart Communications Hub is now available at no charge to property owner clients of RedAwning, as well as Property Manager clients who partner with RedAwning across the four primary vacation rental marketing channels: Airbnb, Vrbo,, and Expedia.

Lance Nelson, CTO of RedAwning, emphasized the evolution of the RedAwning Portal, stating, "The RedAwning Portal has become a centralized channel management tool for our hosts. Initially conceived as a system to efficiently build, connect, and optimize property listings, pricing, and calendars across major channels, it has now expanded to include comprehensive payments management and trust accounting across all platforms. The Smart Communications Hub introduces an entirely new platform within the same framework, simplifying and optimizing communication between guests and hosts across all channels and devices."


RedAwning Adds Stay App to its Expanding Channel Network

June 15, 2023 - 

RedAwning, the one stop, complete platform for short term rental success is pleased to announce it has expanded its offerings to a new partner, Stay Inc.

Stay is a short-term rental marketplace that connects travelers with high-quality, professionally managed vacation rentals around the world. With a focus on user experience and affordability, Stay has quickly become a go-to choice for travelers seeking a more personalized and cost-effective alternative to traditional hotel stays.  This partnership will allow RedAwning’s inventory to be instantly bookable by Stay’s 18,000+ registered travelers. 

"RedAwning's goal has always been to put every property in front of every guest,”  stated Tim Choate, CEO of  “Stay has an amazing network of loyal travelers who already know and trust the app, and RedAwning offers over 25,000 properties in every major North American destination, so it was an obvious choice for a partnership” 

When asked about the partnership Scott McGillivray, co-founder of Stay added: “We are excited to be partnering with RedAwning, whose innovative platform aligns perfectly with our mission of providing exceptional and professional rental experiences to travelers throughout North America. Together, we will continue to set the standard for quality and service in the short-term rental industry.”

Vacation rental hosts and managers interested in working with RedAwning and having their properties appear on Stay can find additional information at or by contacting a sales representative. 


RedAwning Announces New Preferred PMS Partner Program to Provide Full Featured Property Management Systems to its Exclusive Clients at No Added Cost

May 4, 2023 - 

RedAwning, the leading marketing, distribution, reservations, and hospitality platform for vacation rental hosts, is pleased to announce it has extended its industry leading platform to include complimentary PMS solutions for exclusive partners.  Through this program, property managers and owners working with Preferred PMS partners will get their PMS expenses paid for by RedAwning, in addition to all of the benefits of complete distribution, revenue management, dynamic pricing, HD photography, listing optimization, 24x7 customer service and more included in RedAwning’s Complete Platform.

RedAwning also announced Hostfully as its first Preferred PMS Partner. Hostfully offers a complete suite of property management software solutions for both property managers and individual hosts, and is also recognized for its integrated digital guidebooks.   

"We already provide industry leading results, and have found many of our property manager partners need a powerful PMS to help them manage all of the guest stays we deliver for them.  To continue to expand on our one stop comprehensive platform solution, we decided to partner with the best PMS software providers enabling our exclusive property managers to run their businesses more efficiently at no added cost to them," said Tim Choate, CEO of "Hostfully was at the top of our list of ideal partners working with thousands of small to mid-sized property managers who will benefit tremendously from our comprehensive approach."

"When RedAwning approached us about this partnership at the end of 2022, we were excited to collaborate," said David Jacoby, Hostfully’s President. "This partnership enables Hostfully to expand its own offerings to include a full service solution to hosts, alongside our self-service options.  We’ve been impressed already with what RedAwning can do for our mutual clients.”

Vacation rental hosts and managers interested in participating in this program can find additional information at or by contacting their Hostfully Sales Representative.

Property Management Software providers interested in participating in the RedAwning Preferred PMS Partner program, and property managers who want RedAwning to sign up their own favorite PMS for this program, should reach out to Barbara Kendrick at and can find additional information at


RedAwning Announces the Acquisition of Lexicon Travel Technologies

November 17, 2022 - 

RedAwning, the only complete marketing, distribution, reservations and hospitality platform for property managers in North America, today announced the acquisition of the business and client base of Lexicon Travel Technologies, the best performing channel manager in the US.

All of Lexicon’s clients and partners are being offered the opportunity to join RedAwning’s robust and comprehensive platform, expanding their distribution reach and benefiting from additional marketing and management services, while maintaining the foundation of great service that Lexicon has built.

“We are delighted to join forces with the impressive team at Lexicon and expand our platform to hundreds of new clients with thousands of properties,” said Tim Choate, CEO of  “The transitions will be seamless for all of our new clients, as RedAwning already supports all of the same PMS platforms as Lexicon and all of the channels too, as well as many more for Lexicon clients to join.”

“After we made the decision to sell our business, we looked for a company that would create true synergies with our existing value proposition,” said Joel Inman, CEO and Founder of Lexicon.  “As I got to know the RedAwning platform, I realized they have already solved many of the technical challenges Lexicon has been facing.   RedAwning brings true technology and automation to channel management that delivers value through higher conversion with essentially zero manual work.”

RedAwning’s comprehensive platform approach to channels vastly outperforms traditional channel management approaches due to RedAwning’s focus on what happens after connectivity to improve actual performance of property listings in each channel.   From copy and policy optimization to revenue management to declined credit card handling and instant automatic publishing on all channels, RedAwning’s platform offers a more powerful and much more efficient model for property managers of all sizes to succeed everywhere guests shop for travel.

 “One of our exciting discoveries with the team at Lexicon is that RedAwning outperforms the bookings per client across thousands of listings on each channel by an average of 37% as compared to Lexicon’s strong clients doing all of the work themselves.  We truly offer much more revenue for much less work, and this data is proof of our impact,” said Tim Choate, CEO of

Most of Lexicon’s top clients have already agreed to join RedAwning in this transition and the company seeks to offer a seamless transition to more revenue with less work to all of the remaining clients, too.

To learn more about RedAwning’s industry-leading hospitality and reservations platform, visit


RedAwning Expands Exclusive Property Partnerships Throughout North America

October 20, 2022 - 

RedAwning, the only comprehensive marketing, distribution, reservations and hospitality platform for short term rentals, today announced a wide range of exclusive local property manager partners, from Hawaii to Yosemite to Chicago to the Bahamas.  These new partners demonstrate the industry leading power and flexibility of the RedAwning Platform, covering vacation homes, vacation condos, urban apartments, urban condo hotels, timeshare resorts, glamping resorts, and cabin style lake resorts.

New Exclusive RedAwning Partners include:

  • Koko Resorts Vacation Rentals in Honolulu, Hawaii - Vacation Condos

  • Yosemite Region Resorts in Yosemite, CA - Vacation Homes

  • Bear Valley Vacation Rentals in Bear Valley, CA - Vacation Homes & Condos

  • Bear Valley Resort in Bear Valley, CA - Glamping Resort

  • Long Cove Resorts in Charlotte, NC - Tiny House Lake Resort

  • Paradise Island Beach Club in the Bahamas - TimeShare Condo Resort

  • AllSet Vacation Rentals in Chicago, IL - Urban apartments and condo hotels

RedAwning is uniquely positioned in the industry to offer property management companies of all kinds the ability to maintain and grow their local brand, properties under management and quality of service, while also harnessing the power of the largest global marketing network and platform for short term rentals.  

“At RedAwning we firmly believe that hospitality is delivered locally, and having passion in local communities is what ultimately makes vacation rental travel a joy for guests,” said Tim Choate, Founder & CEO of RedAwning.  “We also know that companies with large scale have huge advantages in all things global, from channel distribution and optimization to revenue management to host acquisition and technology solutions for guests and managers alike.” 

Through the Exclusive Partner Program, RedAwning brings its comprehensive global solutions to property managers of all types and sizes to enable them to grow their business faster while saving a huge amount of effort on marketing, pricing, optimization, distribution, reservations, payment processing, and other benefits RedAwning can provide much more effectively and efficiently with the power of a scaled approach.

RedAwning is proud to be a supporting member of the Vacation Rental Managers Association and will be participating in the International Showcase in Las Vegas, Nevada on October 23 - 26 at Booth #224.

To learn more about RedAwning’s industry-leading hospitality and reservations platform, visit


RedAwning to Make Select RedAwning Homes Available to Marriott Bonvoy Members and Guests Through Homes & Villas by Marriott International

August 3, 2022 -, the leading hospitality platform for short-term rentals, today announced that select RedAwning homes across North American destinations will now be available to Marriott Bonvoy members and guests for reservations with cash or points through Marriott Bonvoy’s home rental platform, Homes & Villas by Marriott International. 

Homes & Villas by Marriott International is a global home rental offering launched in 2019 by Marriott International with a vision to bring Marriott’s 95+ years of hospitality expertise to the home rental market. With an emphasis on premium and luxury rental homes, Marriott works with select professional home management companies to ensure that every home listed meets the company’s design, cleanliness, safety and amenity standards. It is also the only home rental offering to participate in the award-winning travel program Marriott Bonvoy, enabling the program’s 164 million members to earn and redeem points for all stays.

This unique new relationship, leveraging RedAwning’s one-of-a-kind, complete platform approach, will enable hundreds of small- to mid-sized property managers to simultaneously join Homes & Villas by Marriott International, without the complexities of separate contracts or connectivity or learning new booking and communications approaches.  RedAwning’s complete hospitality solutions will layer on top of quality local property management to provide a seamless experience for Marriott.

“Since Marriott International launched Homes & Villas in 2019, we’ve been seeking to join our high-quality experience for hosts and guests with Marriott’s industry-leading audience of travelers.  Marriott International sees vacation rentals as an important part of hospitality, as we do, and we are really excited to participate in and support the growth of Homes & Villas,” said Tim Choate, Founder & CEO of, Inc.

Before being added to the Homes & Villas by Marriott International portfolio, a select number of RedAwning’s rental properties were audited and reviewed by Marriott International to meet the company’s high standards for regulation, design and amenities. RedAwning has already submitted thousands of properties for Marriott’s in-depth review and the initial launch includes over 1,000 properties with plans to grow from there. 

To learn more about RedAwning’s industry-leading hospitality and reservations platform, visit

To browse and book the RedAwning Collection, visit

To learn more about Homes & Villas by Marriott International, visit

Like What You See?  Schedule a free consultation to learn how RedAwning can help grow your business!

RedAwning outperforms rental incomes on average by 52%+  Schedule a time to talk with one of our vacation rental specialists about your vacation rental(s) and how RedAwning's experience and suite of tools can help maximize your vacation rental revenue, while reducing the time needed to manage your properties.



Our Smart Portal lets you manage your bookings, adjust rates, and messaging from 1 calendar



Up to $3,000 of damage protection is available for guests, ensuring both you and your guests are protected without the need for payment requests that can affect reviews.



Our Smart Portal streamlines management with a single platform for reservations, rates, and settings.



We drive significant increases in bookings and revenue through our robust data-driven optimization of your property listings on every channel



Professional photos create a powerful first impression and attract more potential guests



We see massive increases in booking and revenue because we optimize all listing channels for you